This statement sets out a vision for purpose-driven business becoming the new normal. It represents a collaborative effort from leading figures across the business, entrepreneurship and investment communities. It is a vision that ReGenerate, alongside so many other individuals and organisations, are seeking to make a reality through our work.

A map to help you navigate the supporting infrastructure for purpose-driven business.

The report outlines a three-point plan to empower purpose-driven businesses, providing actionable recommendations for global impact measurement leadership, creating a clear legal framework, and enhancing support for companies addressing societal challenges. Emphasizing the benefits of purpose-driven approaches, the report underscores the need for timely action.

This discussion paper explores what is slowing the growth of purpose-driven businesses and their ability to contribute positively to society and the environment. It identifies four key challenges—Identification, Incorporation, Investment, and Impact Measurement—that collectively form the systemic foundations limiting the potential impact of purpose-driven enterprises.

This comprehensive report explores the transformative potential of businesses to address societal challenges. Grounded in extensive evidence, it contends that purpose-driven businesses not only contribute positively to society and the environment but also enjoy sustained success, attracting talent, fostering customer loyalty, and outperforming in financial metrics. It examines key areas such as social inequality, well-being, climate change, and the circular economy.

This report emphasises the importance of businesses operating with a purpose beyond profit. It delves into the attributes of purpose-driven businesses and provides a framework for evaluating their authenticity through criteria such as intent, business model, governance, operations, and measurement of impact. It advocates for businesses that aim to provide profitable solutions to societal and environmental issues.