What is a purpose driven business?
This report emphasises the importance of businesses operating with a purpose beyond profit. It delves into the attributes of purpose-driven businesses and provides a framework for evaluating their authenticity through criteria such as intent, business model, governance, operations, and measurement of impact. It advocates for businesses that aim to provide profitable solutions to societal and environmental issues.
The report addresses the crucial concept of purpose-driven businesses, advocating for a shift from a profit-centric approach to one that prioritizes positive social and environmental impact. It traces the historical roots of purpose-driven business, noting a departure from this model in the 1950s with the rise of profit-oriented ideologies, and observes a recent resurgence of interest in businesses committed to benefiting society and the planet.
The report outlines a comprehensive framework to identify purpose-driven businesses, exploring aspects such as authentic intent, integration of purpose into the core business model, governance reflecting the stated purpose, and rigorous impact measurement.
The intention is to guide businesses toward becoming true agents of positive change, focusing on long-term sustainability and meaningful contributions to societal well-being.t enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?
Lead author(s): Mary Pizzey, Ed Boyd, Harry Brown
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