The Good Business Manifesto
The Good Business Manifesto highlights the crucial role businesses can play in addressing major societal and environmental challenges facing the UK. By fostering purpose-driven business practices and strategic government partnerships, it outlines the key reforms to enable businesses to thrive while contributing positively to society and the economy.
This report underscores the critical role that businesses can play in addressing the significant socialand environmental challenges currently facing the UK. It highlights the need for a collaborative approach between the government and businesses to tackle issues such as poverty, climate change, regional disparities, energy security, and strained public services. The report draws on extensive research and polling, revealing a strong public and business leader sentiment towards a greater role for businesses in solving these problems.
The report argues that, with the right policies and support, businesses can become pivotal players in creating a more equitable and sustainable future for the UK and presents evidence supporting the economic advantages of this approach. It emphasises that purpose-driven business practices not only benefit society but also enhance business success and economic growth, demonstrating the potential for businesses to profitably contribute to societal good.
The report provides a framework for the incoming government to unlock the power of businesses through targeted reforms. These reforms are categorised into six themes:
Enabling effective partnerships
Unlocking more impact capital
Supporting businesses to tackle worklessness
Making the UK the best place to start and grow a purpose-driven business
Showing leadership on impact reporting
Leveraging government buying power
Lead author(s): Esmé Clifford, Claire-Emily Martin, Ed Boyd, Harry Brown
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Collaboration: Polling was conducted by Deltapoll. The sample was 2,010 British adults, interviewed online between 6th – 8th June 2024. The data have been weighted to be representative of the British adult population as a whole.
Licencing: This work is licensed under a Creative Commons Attribution 4.0 International License.
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