The Good Business Manifesto highlights the crucial role businesses can play in addressing major societal and environmental challenges facing the UK. By fostering purpose-driven business practices and strategic government partnerships, it outlines the key reforms to enable businesses to thrive while contributing positively to society and the economy.

The report advocates for the implementation of a comprehensive "Net Zero Leaders" policy and campaign, building upon the UNFCCC's "Race to Zero" initiative. It suggests a government-led campaign, incentives for businesses, and complementary policies to accelerate the commitment of UK companies to achieve Net Zero by 2050, emphasizing the global impact and leadership role of businesses in tackling climate change.