Our theory of change
Why we believe purpose-driven business will become the new normal.
ReGenerate exists to serve a mission that goes beyond our own organisation, and requires so many others to play their part. For this reason we present a theory of change that is bigger than us.
We have mapped out high level activities at a sector level and show why we think that, with a bit of focused effort and coordination between groups, being purpose-driven will likely become the new normal.
ReGenerate is just one of a number of organisations passionate about this mission, and we see our role as working in collaboration with others that share our passion for business doing more good. The push for purpose-driven business comes from multiple sources, from consumers to academia. There is growing evidence that being purpose driven is not just better for society, but also for business.
