Consumers are demanding credible corporate commitments. It’s time to make that happen.

Last week was a big one for ambitious climate pledges. If they are to be successful then we believe there will need to be a rapid evolution in the impact measurement space, which (spoiler alert) we think is already in motion.

Purpose-driven businesses put their people and the planet at the heart of everything they do, which is why we’re so pleased to be a part of Business at its Best.

UK businesses have the opportunity to review and reshape business practice by expressing intent for positive change and the development of a purpose-driven business model. Businesses that are caught out can face exposure on social media or in the press, quickly losing public trust and with it, revenue.

Online shopping is prevailing now more than ever. However, sometimes it feels like shopping ethically requires a significant time commitment and a full-on research project, even just to buy a pair of jeans. How then can this be simplified for consumers, and would this lead to an increase in consumer demand to drive brands and businesses to up their game?

We propose a campaign and policy recommendation called “NET ZERO LEADERS” to turbo-charge this initiative so that we can set the example and feel a sense of British Pride.

Here we present a short Q&A interview with Charles Wookey, CEO of A Blueprint for Better Businesses, on why it is important for a common understanding of what being purpose-driven means, some of the challenges for business along the way and how our latest research paper is a useful tool and contributes to the landscape.

Helping you understand what it means for a business to operate with a purpose beyond profit.

In a country recovering from Covid-19, in a world facing constant changes and challenges, there is an opportunity for entrepreneurs and businesses to play a growing role in helping people to flourish and societies to be sustainable.

We need businesses that think deeply about how, by their very existence, they can make the world a better place through improving the lives of those who work or buy from them to the way they treat their supply chain and the environment. We need, in short, businesses to be purpose-driven.
What is a purpose-driven business?

Our report highlights, in depth, the attributes and key qualities of a purpose-driven business.

ReGenerate’s end-goal is to help make it is easier to start, grow and lead a purpose-driven business in the UK and beyond. Over time, through partnerships and research, we hope to put forward and drive reforms and recommendations that will help this part of the economy flourish.

As a starting point, we wanted to know where ReGenerate itself fits into the overall UK purpose-driven business ecosystem and who the key players are. So we created a map.